Marketing Studies - Level 3

Installment Plan Price: £400.00

Full Payment: £400.00

Course Code : SH225
Format : Paper
Accreditation : ABC Awards
Suggested Duration : 90 Hours
Level : 3

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Course Description

Marketing Studies - Level 3

Our Marketing Studies course will provide learners with the necessary learning materials and support needed to greaten your knowledge and understanding of this field. This distance learning course is ideal for individuals who would prefer to study in the comfort of their own home or at work, at a time and pace convenient to you. Upon successful completion of the course, learners will be able to conduct market research and have the ability to define what it is customers want and need.

Students will also have the ability to conduct a SWOT analysis, be able to prepare a marketing plan, and also have sufficient knowledge of marketing methods and techniques. You will explore advertising and be able to understand how to use press releases, public relations and also promotions. Another area that will be discussed is the selling process and also how to create a telephone sales campaign. Not only this, learners will be able to evaluate the benefits of using a range of different marketing media. 

When purchasing your course, we strive to provide you with the best possible deal available. The cost of the course covers the registration fee, certification fee, and tutor support.


Course Modules

Introduction – What is marketing?


Module 1: Reviewing the current position

  • SWOT Analyses

  • PEST Analyses

  • Product Life Cycle


Module 2: Planning for marketing

  • Market Research: -Your customers

                -Your Product

                -Your Competitors

  • Marketing Objectives

  • Marketing Strategy

  • Marketing Mix:-The Four P’s

                -Marketing Action Plan

                -Appendix 1 Action Plan


Modules 3: Implement the Marketing Strategy

  • The Marketing Communication Mix

  • Personal Selling

  • Public Relations (and publicity)

  • Direct Marketing

  • Trade Fairs and Exhibitions

  • Advertising (above and below the line)

  • eMarketing (and Internet Promotions)

  • Sponsorship

  • Merchandising (and point-of-sale)

  • Brands

  • Appendix 2 Action Plan


Module 4: Customer Relations

  • Defining Customer Relations

  • Customer Service

  • Why a good customer relationship is important

  • Introducing a customer services programme

  • Making continuous improvements to customer service

  • Appendix 3 Action Plan


No Previous Knowledge Required

There is no previous learning knowledge or experience needed to enrol on to this programme. This makes our Marketing Studies course easily accessible to anyone who would like to learn more about this subject area. 


12 Months Tutor Support

Students will be provided with all the necessary learning materials and support needed to successfully complete this course. You will be assigned a personal tutor who will be on hand to answer any questions you may have, throughout the duration of the programme (via mail or email). Learners will also have access to our student help team who are available to provide you with any practical advice you may require (via phone or email).

You can feel confident that unlimited support is available, so there is no need to feel isolated during your studies. 



To successfully complete this programme, students will be required to study each of the modules and complete a written assignment for each. Your personal tutor will then review, mark and provide you with feedback on your work.

Please note: there is no external examination needed for this programme. 


Awarding Organisation

At the end of this course successful learners will be awarded a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details all of the units you have completed as part of your course).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government  for their qualifications on the national framework i.e. the Qualifications and Curriculum Framework (QCF).  It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries.   As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.



 Click here for more information about Awarding Organisations

Full Payment

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