Business Marketing Course - Level 2

Installment Plan Price: £270.00

Full Payment: £270.00

Course Code : SH003
Format : Paper
Accreditation : ABC Awards
Suggested Duration : 60 Hours
Level : 2

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Total Cost: £270.00

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Total Cost: £270.00


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Course Description

Business Marketing Course - Level 2 ABC Award

Our Business Marketing Course enables students to create a solid foundation of knowledge about the global market place. Learners will explore the principals and models that affect any company.

Throughout this course you will examine various keys skills related to the marketing industry.

Topics include: advertising, personal selling skills and promotional techniques. It has been created for individuals who want to gain an in depth understanding of the practices of Business Marketing.

Every business has a requirement for a business marketing employee or a member of staff who has a solid understanding of business marketing. Without knowledge within the business the company would struggle to succeed and diversify. Without marketing there is no way of contacting potential customers. Small to big organisations, it does not matter, they all use a form of business marketing. Become qualified to consult and direct a company in the right direction today with our Business Marketing Diploma.


Objectives of this course include:

  • Conducting market research

  • Recognise customer needs and wants

  • SWOT analysis

  • Preparing a marketing plan

  • Describe a range of marketing methods

  • Evaluate the benefits of using a range of marketing media

  • Compose advertising copy

  • To have the ability to use press releases 

  • To have an understanding of public relations

  • The ability to define the selling process

  • Plan and develop a telephone sales campaign

  • Be aware of the importance of keeping advertising records

We strive to offer our students the best possible deals when it comes to purchasing a course with us. Inclusive of the price of the course is the registration fee, certification fee, as well as full tutor support.


Previous Knowledge Required

There is no prior learning, knowledge or experience needed to enrol onto this course.



Students will receive a study guide and a course manual. You will also be assigned a personal tutor who will be on hand to answer any questions or queries you may have throughout completion of the programme for up to 12 months.



To achieve the Business Marketing Level 2 you will be required to complete a number of written assignments as well as a final multiple choice questionnaire.



Module 1: Marketing Your Business

  • Why do market research

  • Who will be your typical customer

  • What will they want

  • Why will customers buy from you

  • How to do market research successfully

  • SWOT analysis

  • Your marketing plan


Module 2: Advertising & Promotion

  • Planning – position & strategy

  • Advertising a business

  • Promoting a business


Module 3: Personal Selling Skills

  • What is selling

  • Building block leading to a sale

  • Handling incoming calls

  • Making appointments by phone

  • Reaching the decision maker

  • The sales presentation

  • Telephone selling

  • Handling objections

  • Keeping records

  • How to motivate yourself


Awarding Organisation

At the end of this course successful learners will be awarded a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details all of the units you have completed as part of your course).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government  for their qualifications on the national framework i.e. the Qualifications and Curriculum Framework (QCF).  It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries.   As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.



 Click here for more information about Awarding Organisations

Full Payment

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Get a 0% Online Discount if you pay in full today

£270.00 Full Payment

Installment Plan

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£100.02 Deposit & 6 payments of £28.33

£100.02 Deposit